In this conversation, James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right, breaks down the biggest problems that most businesses face today.
The first step to getting your data strategy right is understanding and pinpointing what your key issues are.
Stay tuned to hear the rest of our conversation, which is all about how to use customer data to grow your business - follow us so you don’t miss it.
This is the second part of my conversation with James MacKenzie, a data expert who’s consulted big businesses on how to get their data...
Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty?...
Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the...
