In this conversation, James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right, breaks down the biggest problems that most businesses face today.
The first step to getting your data strategy right is understanding and pinpointing what your key issues are.
Stay tuned to hear the rest of our conversation, which is all about how to use customer data to grow your business - follow us so you don’t miss it.
Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the...
This is the final episode of our 3-part episode on Why Loyalty Programs Fail. We discuss the reasons why 75% of loyalty programs fail,...
Join us in this insightful episode as we delve into the world of Black Friday and Cyber Monday (BFCM) with Tom Peace, the Managing...
