In this conversation, James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right, breaks down the biggest problems that most businesses face today.
The first step to getting your data strategy right is understanding and pinpointing what your key issues are.
Stay tuned to hear the rest of our conversation, which is all about how to use customer data to grow your business - follow us so you don’t miss it.
This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds...
How do you create a loyalty program that truly resonates with your customers? And what kind of rewards actually work? Let’s dive into the...
Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty?...
