Join us in this insightful episode as we delve into the world of Black Friday and Cyber Monday (BFCM) with Tom Peace, the Managing Director at The Loyalty People.
Discover how Black Friday impacts customer loyalty, the strategies brands can employ to acquire and retain customers during this frenzied shopping season, and the evolving trends that shape this retail season. Gain expert insights into building lasting relationships with customers and unlocking the true potential of Black Friday for your brand's success.
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This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds...
