This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research to uncover how brands should approach their marketing during times of financial crisis and recession...
Discover the key drivers of Gen Z loyalty, their unique preferences, and effective strategies to engage and retain this influential generation.
Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty?...
Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the...
