This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research to uncover how brands should approach their marketing during times of financial crisis and recession...
Discover the key drivers of Gen Z loyalty, their unique preferences, and effective strategies to engage and retain this influential generation.
This is the final episode of our 3-part episode on Why Loyalty Programs Fail. We discuss the reasons why 75% of loyalty programs fail,...
Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We...
