This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research to uncover how brands should approach their marketing during times of financial crisis and recession...
Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty?...
Welcome to a two part episode series on segmentation strategy with White Label Loyalty. This first part focuses on the theory. Starting with the...
Let's find out how you can turn social media engagement into real customer loyalty with the help of technology.
