This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research to uncover how brands should approach their marketing during times of financial crisis and recession...
Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty?...
Thinking about loyalty but not sure where to start? Perhaps you want to create a loyalty scheme this year but still need to map...
In this episode we're joined by HyperFinity to dive deep into the dynamic world of retail. Our guest, Thomas Hill, Co-Founder and CCO at...