This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research to uncover how brands should approach their marketing during times of financial crisis and recession...
Ever wondered what makes sports fans and football fans so loyal? Uncover the lessons in loyalty that businesses can learn from sports clubs. How...
How do you create a loyalty program that truly resonates with your customers? And what kind of rewards actually work? Let’s dive into the...
In this conversation, James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right, breaks down the biggest...
