Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research Part 2

Episode 7 April 06, 2023 00:19:30
Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research Part 2
Loyalty Discussions with White Label Loyalty
Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research Part 2

Apr 06 2023 | 00:19:30

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Show Notes

This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.

We dive into her research to uncover how brands should approach their marketing during times of financial crisis and recession...

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