Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.
Next time
The second part of this episode goes deeper into the solution: data & insights. We discuss the importance of collecting the right data and deriving insightful information.
In this episode, we explore the power of personalized marketing and how it can boost sales and customer loyalty. Discover how major brands like...
This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds...
Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty?...
