Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.
Next time
The second part of this episode goes deeper into the solution: data & insights. We discuss the importance of collecting the right data and deriving insightful information.
Ever wondered what makes sports fans and football fans so loyal? Uncover the lessons in loyalty that businesses can learn from sports clubs. How...
In this conversation, James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right, breaks down the biggest...
Explore the advantages and disadvantages of loyalty programs in this episode of Loyalty Discussions with White Label Loyalty. Discover why businesses are increasingly turning...
