Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.
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The second part of this episode goes deeper into the solution: data & insights. We discuss the importance of collecting the right data and deriving insightful information.
Let's find out how you can turn social media engagement into real customer loyalty with the help of technology.
This is the final episode of our 3-part episode on Why Loyalty Programs Fail. We discuss the reasons why 75% of loyalty programs fail,...
In this conversation, James MacKenzie, a data expert who’s consulted big businesses on how to get their data strategy right, breaks down the biggest...