Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.
Next time
The second part of this episode goes deeper into the solution: data & insights. We discuss the importance of collecting the right data and deriving insightful information.
This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds...
Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the...
Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We...
