Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the reasons why 75% of loyalty programs fail, so you know what mistakes to avoid, and can get it right first time.
Next time
The second part of this episode goes deeper into the solution: data & insights. We discuss the importance of collecting the right data and deriving insightful information.
Thinking about loyalty but not sure where to start? Perhaps you want to create a loyalty scheme this year but still need to map...
Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the...
Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty?...
