Ready to level up your marketing game in a down economy?
Join me as I chat with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research on the impact of financial threats like the cost of living crisis and the looming possibility of a recession on consumer spending habits.
This science-backed discussion is a must-listen. So grab a notebook and buckle up for the best approaches to marketing in tough times...
Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the...
Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We...
In this episode we're joined by HyperFinity to dive deep into the dynamic world of retail. Our guest, Thomas Hill, Co-Founder and CCO at...
