Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research

Episode 5 March 03, 2023 00:16:36
Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research
Loyalty Discussions with White Label Loyalty
Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research

Mar 03 2023 | 00:16:36

/

Show Notes

Ready to level up your marketing game in a down economy?

Join me as I chat with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.

We dive into her research on the impact of financial threats like the cost of living crisis and the looming possibility of a recession on consumer spending habits.

This science-backed discussion is a must-listen. So grab a notebook and buckle up for the best approaches to marketing in tough times...

Other Episodes

Episode 1

December 01, 2022 00:23:26
Episode Cover

Why Loyalty Programs Fail: Part 1

Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the...

Listen

Episode

July 05, 2021 00:39:07
Episode Cover

The growing importance of segmentation strategy - Part 1: the theory

Welcome to a two part episode series on segmentation strategy with White Label Loyalty. This first part focuses on the theory. Starting with the...

Listen

Episode 7

April 06, 2023 00:19:30
Episode Cover

Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research Part 2

This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds...

Listen