Ready to level up your marketing game in a down economy?
Join me as I chat with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research on the impact of financial threats like the cost of living crisis and the looming possibility of a recession on consumer spending habits.
This science-backed discussion is a must-listen. So grab a notebook and buckle up for the best approaches to marketing in tough times...
Thinking about loyalty but not sure where to start? Perhaps you want to create a loyalty scheme this year but still need to map...
This is the second part of my conversation with James MacKenzie, a data expert who’s consulted big businesses on how to get their data...
Let's find out how you can turn social media engagement into real customer loyalty with the help of technology.
