Loyalty in Sports: An interview with our CEO

Episode 4 January 27, 2023 00:18:52
Loyalty in Sports: An interview with our CEO
Loyalty Discussions with White Label Loyalty
Loyalty in Sports: An interview with our CEO

Jan 27 2023 | 00:18:52

/

Show Notes

Sports fans are some of the most loyal people on earth. But what makes them so devoted? And how can brands recreate that loyalty? Listen to this conversation with Achille Traore, CEO of White Label Loyalty and former professional football player, to uncover lessons in loyalty that businesses can learn from sports.

Other Episodes

Episode

July 05, 2021 00:39:07
Episode Cover

The growing importance of segmentation strategy - Part 1: the theory

Welcome to a two part episode series on segmentation strategy with White Label Loyalty. This first part focuses on the theory. Starting with the...

Listen

Episode 9

October 23, 2023 00:25:39
Episode Cover

Mastering Customer Data: Getting your data strategy right

This is the second part of my conversation with James MacKenzie, a data expert who’s consulted big businesses on how to get their data...

Listen

Episode 7

April 06, 2023 00:19:30
Episode Cover

Consumer Behaviour during Cost of Living Crisis & Recession: the Latest Research Part 2

This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds...

Listen