Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the role of technology within it, including emerging technologies like AI. We have invited James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire, back to discuss this increasingly more competitive space with us. We hope you enjoy!
Welcome to a 3-part episode on Why Loyalty Programs Fail. This is for any businesses interested in thinking about loyalty strategy. We discuss the...
Discover the key drivers of Gen Z loyalty, their unique preferences, and effective strategies to engage and retain this influential generation.
Explore the advantages and disadvantages of loyalty programs in this episode of Loyalty Discussions with White Label Loyalty. Discover why businesses are increasingly turning...
