The growing importance of segmentation strategy - Part 2: the implementation

August 02, 2021 00:32:05
The growing importance of segmentation strategy - Part 2: the implementation
Loyalty Discussions with White Label Loyalty
The growing importance of segmentation strategy - Part 2: the implementation

Aug 02 2021 | 00:32:05

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Show Notes

Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the role of technology within it, including emerging technologies like AI. We have invited James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire, back to discuss this increasingly more competitive space with us. We hope you enjoy!

 

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