Episode Transcript
[00:00:00] Welcome to this episode of loyalty discussions. Today we're diving into how you can turn social media engagement into real customer loyalty with the help of technology.
[00:00:11] We're also really excited to introduce you to gravitate, a powerful tool designed to help you run effective Instagram campaigns, acquire new customers, and retain existing ones. Plus, we'll explore how a flexible loyalty engine can reward a variety of customer activities, not just transactions. So lets get into how social media and loyalty technology can help your brand.
[00:00:38] Social media platforms offer more than just marketing opportunities. Theyre an essential tool for building and maintaining customer loyalty.
[00:00:47] Social media interactions, whether through comments, likes, shares or direct messages, provide valuable touch points for engaging with your audience.
[00:00:58] Most loyalty programs only reward customers when they buy something, for example, a popular reward rule. In a standard loyalty scheme, customer spends over 30 pounds. Reward them 100 points.
[00:01:13] But why stop at just rewarding transactions?
[00:01:17] Today's customers expect more from brands. They want to feel appreciated and acknowledged for all of their interactions with you, not just their purchases. This is where a flexible loyalty engine comes into play, allowing you to reward a wide range of customer activities. Beyond just buying products, a flexible loyalty engine is designed to reward any kind of customer activity. Unlike traditional systems that focus solely on transactions, a loyalty engine like white label loyalty can track and reward various interactions. That includes things like the likes, comments and shares popular on social media.
[00:01:57] Reward whatever customer action you want to drive, whether it's social media, engagement, content sharing, or other forms of customer activity.
[00:02:07] Let me introduce you to gravitate, our social media engagement tool specifically designed for Instagram, Gravitate allows you to create and manage campaigns that drive customer acquisition and retention.
[00:02:20] Heres how it first connect your Instagram account, then create engaging campaigns for your customers. Choose from a variety of campaign types, including contests, sweepstakes, promo codes, surveys or loyalty programs. Customise your campaign to suit your brands needs.
[00:02:43] As users interact with your campaigns through DM's mentions in stories or comments, gravitate prompts them to provide their email address or phone number.
[00:02:53] This bridges the gap between social engagement and valuable contact information.
[00:02:59] Users can interact via public or private messages, or mention your brand in their Instagram stories or comment on your posts and include optional keywords for seamless tracking.
[00:03:11] Once you've captured your customers data, there's endless opportunities to reengage them. Beyond the initial campaign, gravitate integrates with our loyalty engine to continuously engage your customers.
[00:03:25] This helps you build long lasting relationships.
[00:03:30] With this technology, you can also run targeted campaigns. Gravitate allows you to filter profiles and create automated campaigns tailored to specific segments of your followers.
[00:03:42] This ensures that your campaigns are highly targeted and relevant.
[00:03:47] You can also leverage richlink auto replies in Instagram DM's to drive specific actions.
[00:03:53] Here are some examples of how this could work.
[00:03:57] If you have a campaign or rewards microsite, you can direct users to your microsite for entries, loyalty program sign ups or reward redemption.
[00:04:07] If you have an e commerce store, you can link directly to a checkout page with preloaded items for instant gratification. Rewards distribute promo codes for online or offline use.
[00:04:21] If your main aim is to gain more customers, you can easily incentivize and track referrals to create a viral loop.
[00:04:30] Or if your objectives revolve around data, you can use social media and loyalty integration for list building add users to your email or sms list directly from Instagram.
[00:04:44] With this technology, users who engage with your campaigns are automatically added to your activation list with their provided contact information.
[00:04:53] They can join your loyalty program with a single click and their Instagram handle is linked, providing you with valuable first party data.
[00:05:01] This integration facilitates ongoing re engagement and helps build a robust loyalty program where you can continue to incentivise them to interact with your brand from likes to purchases.
[00:05:18] Let's dig a bit deeper into the benefits of integrating social media with loyalty programs.
[00:05:25] First, you get stronger levels of engagement. Rewarding social activity keeps customers involved with your brand and encourages more frequent interactions with you.
[00:05:36] You also get increased visibility. Social media campaigns amplify your loyalty program's reach, attracting new customers and retaining existing ones.
[00:05:47] It's also one of the most cost effective forms of acquisition. Social media driven campaigns can be more affordable compared to traditional advertising with the added benefit of getting user generated content.
[00:06:00] On top of this, it's highly appealing to younger consumers including Gen Z who make up an increasing proportion of the global consumer market.
[00:06:10] And most importantly, you get stronger relationships with your customers. By valuing all types of interactions, you build a deeper connection with your customers, leading to greater loyalty and increased lifetime value.
[00:06:27] Lets take a look at some practical examples and ideas of this technology in action.
[00:06:34] You could run a photo contest on Instagram where users submit images using your products.
[00:06:40] Reward winners with loyalty points or exclusive offers if you want to build up your reputation. Deliver incentives for reviews. Encourage customers to leave feedback or share their experiences on Instagram by offering rewards for each post or story.
[00:06:59] For instant rewards, you can distribute unique promo codes through Instagram DM's or stories, incentivising users to make a purchase or engage with your brand.
[00:07:10] Create viral referral campaigns that incentivize users to refer their friends and family to your business, track referrals and reward both the referrer and the new customer.
[00:07:22] And finally, there's loyalty program integration.
[00:07:26] Direct users to your loyalty program microsite, where they can join with a single click and start earning rewards for their interactions.
[00:07:35] This is just the beginning of a long relationship with your brand.
[00:07:41] Remember, integrating loyalty into social media campaigns is a powerful way to get closer to your customers and build lasting relationships with them.
[00:07:51] Impress your customers and stand out by creating more interactive and personalised experiences. For instance, running customized campaigns or offering exclusive promotions can make customers feel valued and connected to your brand.
[00:08:09] This deeper engagement fosters loyalty and drives repeat business.
[00:08:16] Thank you for tuning in to this episode of loyalty discussions. We've explored how combining social media with a flexible loyalty engine and tools like gravitate can revolutionize your customer engagement strategy.
[00:08:31] From running targeted Instagram campaigns to rewarding diverse customer interactions, these technologies can help you build stronger, more loyal relationships with your audience.
[00:08:44] To learn more about integrating these tools into your business, visit our website for additional resources. Or if you're ready to elevate your social media and loyalty efforts, chat with one of our experts to get started. See you next time.
